Grammy-nominated rapper Wiz Khalifa and world champion surfer-songwriter Makua Rothman have joined forces with Ozium to launch Clear the Air, a brand new single and music video celebrating their shared love for music, browsing, and vehicles whereas difficult hashish stigma.
For over 50 years, Ozium has been a trusted identify in air care, initially designed to fight airborne micro organism earlier than turning into a staple for hashish fanatics. The model has been referenced in over 50 hip-hop songs, together with one from Wiz himself. Now, Ozium embraces this cultural legacy with the Clear the Air marketing campaign, developed alongside impartial inventive company Madwell.
“This marketing campaign is all about authenticity,” stated John Rabenhost, CEO of Niteo Merchandise. “Wiz and Makua embody the model’s deep-rooted connection to music, life-style, and self-expression.”
Wiz Khalifa echoed the sentiment, stating, “Clearing the air isn’t nearly smoke – it’s about vitality, good vibes, and holding issues recent. I’ve been rocking with Ozium endlessly, so this simply made sense. Whether or not you’re within the studio, within the automotive, or simply chilling, you gotta hold the air proper.”
The marketing campaign additionally features a sweepstakes for unique merch, that includes customized jewellery designed by If & Co., the creators of Wiz’s Ozium bracelet showcased within the music video.
Reflecting on his experiences, Rothman added, “Again within the day after we had been thought of ‘unhealthy boys,’ our days had been surf, sing, smoke, repeat. Again then it was not solely taboo, however unlawful, and Ozium was at all times there to clear the air. These days, we use it to rid our lives of all of the insane child smells ravaging our home and residential. Thanks for at all times being there to clear the air for us, Ozium!”
With Clear the Air, Wiz and Makua are usually not solely dropping an anthem but additionally reinforcing Ozium’s legacy as extra than simply an air freshener—it’s a logo of life-style, tradition, and holding issues recent.
