At Apple’s “It’s Glowtime” occasion this morning, followers had been handled to uncommon behind-the-scenes footage of The Weeknd’s upcoming music video, “Dancing within the Flames.” Directed by Anton Tammi with cinematography by Erik Henrikkson, the music video will premiere on Friday, September 13, and was shot fully on the brand new iPhone 16 Professional.
The Weeknd used the iPhone 16 Professional’s new digicam to movie his music video. pic.twitter.com/sEsmrsmshZ
— Complicated Pop Tradition (@ComplexPop) September 9, 2024
Apple’s newest launch, the iPhone 16 Professional, boasts essentially the most superior options but, together with a bigger show with the thinnest borders ever seen on any Apple product. Its professional digicam system brings contemporary inventive capabilities, comparable to the power to document in 4K at 120fps in Dolby Imaginative and prescient, permitting for beautiful slo-motion video seize—completely showcased in “Dancing within the Flames.” 4 new studio-quality microphones and an modern Audio Combine characteristic present unparalleled sound readability, providing customers choices like In-Body Combine, Studio Combine, and Cinematic Combine. The iPhone 16 Professional additionally consists of the highly effective A18 Professional chip, enhanced battery life, and is available in 4 modern titanium finishes: black, white, pure, and desert titanium.
This unveiling marks a big week for The Weeknd, as he additionally introduced the title and canopy artwork of his extremely anticipated album, “Hurry Up Tomorrow.” This launch will full his trilogy following “Daybreak FM” and “After Hours,” promising to delve deep into existential and self-referential themes which have captivated his fanbase. With pre-orders now accessible for vinyl and CD, anticipation is constructing for what is anticipated to be a defining second in The Weeknd’s evolving creative journey.
