![[WATCH] Kendrick Lamar Releases New Trailer For Apple Music Super Bowl LIX Halftime Show](https://hiphopforu.com/wp-content/uploads/2025/01/WATCH-Kendrick-Lamar-Releases-New-Trailer-For-Apple-Music-Super.jpg)
At present, Kendrick Lamar and Apple Music revealed the official trailer for the extremely anticipated Apple Music Tremendous Bowl LIX Halftime Present. The trailer confirmed that Grammy-winning singer-songwriter SZA will be a part of Lamar as a particular visitor, including much more pleasure to what guarantees to be a groundbreaking efficiency on the world’s largest stage.
The Halftime Present telecast can be a collaboration of business powerhouses, with DPS producing the occasion and Roc Nation alongside Jesse Collins taking over the function of govt producer. Hamish Hamilton, a veteran in dwell efficiency course, will helm the manufacturing. Roc Nation continues its partnership with the NFL, serving because the strategic leisure advisor for the dwell present. Artistic course for Kendrick Lamar’s efficiency can be crafted by pgLang, the artistic firm co-founded by Lamar.
Apple Music’s partnership with the NFL and Roc Nation has turned the Tremendous Bowl Halftime Present into the most-watched musical occasion of the 12 months, delivering memorable and culturally vital performances to hundreds of thousands worldwide. Final 12 months, Usher headlined the Apple Music Tremendous Bowl LVIII Halftime Present, which turned the most-watched Halftime efficiency in historical past. It additionally garnered three Emmy nominations in 2024, together with Excellent Selection Particular (LIVE). Equally, Rihanna’s Tremendous Bowl LVII Halftime Present in 2023 earned 5 Emmy nods, profitable two — together with Excellent Directing for a Selection Particular, a primary within the historical past of Tremendous Bowl Halftime performances.
Apple Music, with its unparalleled dedication to celebrating musicians, songwriters, and followers, continues to redefine how the world experiences music. Apple Music stays on the forefront of innovation, boasting over 100 million songs and immersive sound powered by Spatial Audio. The platform’s multi-year partnership with the NFL ensures that the Tremendous Bowl Halftime Present reaches new heights 12 months after 12 months.
