The USTA and ESPN introduced a multi-layered collaboration with Alicia Keys’ Broadway Musical Hell’s Kitchen, that can see the music of this present cascade throughout channels and platforms over the three weeks of the US Open.
Key amongst this collaboration would be the utilization of a customized remix of the music, “Kaleidoscope,” from Keys’ 13-time Tony-nominated musical, created for this yr’s occasion. This remix might be featured within the US Open Manifesto Video, produced by longtime manufacturing accomplice Boomshot, and debut on Opening Night time of the Predominant Draw, August 26. It should even be seen on broadcast, each on ESPN within the U.S. and in additional than 200 international locations throughout the globe, and in Arthur Ashe Stadium and the grounds of the USTA Billie Jean King Nationwide Tennis Middle all through the course of the 2 weeks of the Predominant Draw, by way of September 8. The Manifesto Video is narrated by the 2024 Tony Award winner for Finest Featured Actress in a Musical for her position in Hell’s Kitchen, Kecia Lewis. As well as, two-time Tony nominee and GRAMMY-nominated actress Shoshana Bean, who additionally stars in Hell’s Kitchen, will carry out the Nationwide Anthem on Opening night time.
Along with the manifesto video, ESPN will leverage the customized Kaleidoscope remix and photographs from the USTA shoot that includes bucket drummers shot all through New York Metropolis and on court docket in Arthur Ashe Stadium for his or her promotional marketing campaign to drive tune-in of the 2024 US Open. ESPN Advertising can be utilizing featured VO from Hell’s Kitchen actress Tony Award winner Kecia Lewis within the marketing campaign.
Partnering with Hell’s Kitchen falls immediately in step with each the 2024 US Open’s advertising and marketing marketing campaign, “Spectacular Awaits” and theme, “Celebrating the Energy of Tennis.” The USTA has made a concerted effort to succeed in new and totally different audiences with the purpose of rising curiosity and rising accessibility to the game, which offers unparalleled well being and wellness advantages.
The ESPN Advertising promotional marketing campaign will launch on August 20 and can run throughout all linear, digital, social platforms by way of the 2024 US Open. The Kaleidoscope observe might be built-in into ESPN Manufacturing by way of the match as effectively.
“Making a breakthrough musical collaboration is an idea that we’re extremely excited to make a actuality for the 2024 US Open,” mentioned Nicole Kankam, Managing Director, Professional Tennis Advertising and Leisure. “The flexibility to take action in partnership with ESPN, to really prolong this throughout broadcast and in-event on the US Open, is an incredible alternative. And, to have the ability to function the music of Alicia Keys’ Hell’s Kitchen, completely displays the New York vibe and really feel of our occasion.”
“We’re thrilled to deliver this distinctive collaboration to life for the 2024 US Open, mentioned Rachel Epstein, VP Advertising, Reside Sports activities and Viewers Enlargement, ESPN. “Collaborating with the USTA and the Hell’s Kitchen crew to combine ‘Kaleidoscope’ into our advertising and marketing efforts and broadcast permits us to raise and have a good time all that’s so highly effective in regards to the US Open – the electrical match expertise, the world-class tennis, and the unrivaled vibrancy of the US Open’s house, New York Metropolis.”
“We’re so excited to have the chance to crew up with two iconic, landmark New York establishments, The US Open and Broadway in a primary of its sort partnership,” mentioned Alicia Keys, Lead Producer, Hell’s Kitchen.. “We’re grateful for the chance to collaborate with the USTA and ESPN underneath the shared purpose of reaching and galvanizing new audiences and utilizing the music of Hell’s Kitchen to create connections and have a good time the 2024 match.” Hell’s Kitchen is presently taking part in at Broadway’s Shubert Theatre (225 West forty fifth Avenue) that includes a “powerhouse solid” (Selection) led by Tony Award® nominee Shoshana Bean, Tony Award® nominee Brandon Victor Dixon, Tony Award® winner Kecia Lewis, Chris Lee and Tony Award® winner Maleah Joi Moon. HELL’S KITCHEN is directed by four-time Tony Award® nominee Michael Greif, with choreography by four-time Tony Award® nominee Camille A. Brown, a e book by Pulitzer Prize finalist and Tony Award® nominee Kristoffer Diaz – and the music of Alicia Keys, that includes new songs and her biggest hits.Tickets for Hell’s Kitchen can be found at HellsKitchen.com and Telecharge.com and can be bought on the Shubert Theatre field workplace.
The US Open, a three-week celebration of tennis, kicks off with US Open Fan Week, which begins Monday, Aug. 19 and runs by way of Sunday, Aug. 25, throughout which the grounds of the USTA Billie Jean King Nationwide Tennis Middle are free and open to the general public. Fan Week contains the US Open Qualifying Event and quite a few different occasions and actions. The Predominant Draw will happen starting on Monday, Aug. 26, concluding with the Ladies’s Singles Closing on Saturday, Sept. 7, and the Males’s Singles Closing on Sunday, Sept. 8.
