On the earth of spirits, few drinks carry the mystique and craftsmanship of mezcal. However for Swizz Beatz, mezcal isn’t only a drink—it’s a motion. On this unique interview, the legendary producer, entrepreneur, and cultural icon shares the journey behind The Producer Mezcal, a mezcal model that blends custom with creativity and celebrates the artwork of creating.
Swizz Beatz discusses how his ardour for spirits led him to create The Producer Mezcal, why its partnership with Onerous Rock Properties is an ideal match, and why he believes Mezcal deserves an even bigger highlight within the tradition. Past the bottle, he displays on his expertise in hip-hop and enterprise, providing invaluable insights for creatives trying to break into new industries—whether or not in spirits, life-style, or main manufacturers like Onerous Rock.
With The Producer Mezcal gaining momentum and the extremely anticipated return of Verzuz on the horizon, Swizz Beatz reminds us that being a producer isn’t nearly making music—it’s about making an affect. Whether or not you’re an artist, an innovator, or somebody who enjoys a easy drink, this dialog is one you received’t wish to miss.
The Supply: For individuals who aren’t aware of The Producer Mezcal but, how did you first get entangled?
Swizz Beatz: Man, The Producer Mezcal began with my neighbor, who has been within the spirits enterprise for over 100 years. His household’s been within the business. I at all times wished to do one thing with mezcal as a result of I felt it was underrepresented within the tradition, and I knew it had lots of potential to realize traction, particularly with so many tequila manufacturers on the market. I believed, okay, effectively, that is higher than tequila. So, we determined to do one thing and name it “The Producer.” I’m a producer, so I believed, let’s do it. And it began from there. My complete factor is that everybody is a producer, not simply in music. You’re producing proper now by doing this interview. Everybody’s a producer.
That’s the entire theme behind the producer. It’s not nearly making music; it’s about everybody being a producer.
What made you’re feeling it was the right combine between The Producer Mezcal and Onerous Rock?
Onerous Rock is iconic and has been recognized for supporting creators for a few years. You possibly can’t even stroll by its halls with out being reminded of an icon. We thought it was the right match as a result of the viewers we’re focusing on is certainly at Onerous Rock. It’s filled with producers—individuals into sports activities, music, artwork, and trend. These are all creators, and we felt this was an incredible alternative for our model to attach with Onerous Rock tradition.
Talking of that, is there a selected Onerous Rock property that you just like to go to?
All of them. We simply had a good time taking pictures a marketing campaign on the New York location, proper within the coronary heart of Occasions Sq.. The vitality was unbelievable. Then, after all, there was Vegas. That was the primary one I went to. Seeing all of the memorabilia from the entire stars was superb. I at all times received cash at Onerous Rock, too.
What’s your favourite method to get pleasure from The Producer Mezcal?
Actually, simply ice. Lots of people like to combine their drinks, however I like having the ability to style the whole lot. Folks run from the smokey style, however with us—I believe we’ve the smokiest Mezcal on the planet, and the style is simply particular.
What recommendation do you will have for creatives trying to break into completely different industries, whether or not spirits or life-style and being current in areas like Onerous Rock?
I believe one, you need to have ardour for what you’re doing. You have to have love. I couldn’t be an proprietor of a product I don’t like. There’s not sufficient cash for that. It may well’t simply be a enterprise transaction. The sensation must be organized. You need it to be one thing you get up within the morning and really feel superb doing.
You point out ardour; you’re a man of many. However is there anything within the works about which you’re excited for us to see?
I’m enthusiastic about VERZUZ 2.0, which goes to be superb. I’m additionally actually aligned with The Producer Mezcal as a result of we’ve one of the best product. Lots of people have commotion, one of the best gimmick. Now we have one of the best product.
