Worldwide music icon and boundary-pushing inventive SZA has formally entered the wonder world with the launch of NOT BEAUTY, a high-quality, purposeful cosmetics model impressed by nature and authenticity. The debut providing, a lip assortment that includes three signature shades—In The Flesh, Strawberry Jelly, and Quartz—will likely be obtainable this spring completely at pop-up outlets throughout choose U.S. cities through the Grand Nationwide Tour with Kendrick Lamar.
NOT BEAUTY is as private as it’s pioneering. Rooted in SZA’s personal seek for clear, efficient magnificence options, the model presents a uncooked, expressive various to conventional magnificence requirements. From its nature-inspired packaging—that includes wooden textures, earthy tones, and botanical components—to its cruelty-free, vegan, and Sephora Clear-certified formulation, NOT BEAUTY is constructed on a basis of individuality and inclusivity.
The model’s first drop consists of hydrating lip glosses priced at $23, designed with a non-sticky, high-adhesion method that delivers long-lasting shine and moisture whereas supporting pure lip fullness. With further lip stains, liners, and lotions on the horizon, the gathering displays SZA’s signature layered lip fashion.
“NOT BEAUTY wasn’t about me making an attempt to enter the wonder market, it’s about me filling a necessity, it’s about me needing one thing that lasted so long as my present, so long as my dialog, so long as my date.” SZA shares. “There was nothing that existed that did that for me and likewise made me really feel moisturized. I don’t know a lot about a lot, however I do know so much about lips, and I really feel like NOT BEAUTY shouldn’t be magnificence. It’s simply one thing that I wished to share that labored for me and I hope works for you. It’s very well made. It’s superior.”
Extra than simply make-up, NOT BEAUTY celebrates self-expression and a carefree strategy to magnificence. Followers can expertise the model first-hand at Grand Nationwide Tour stops, with pop-up entry obtainable to all—no ticket required.
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