SZA debuted her new vegan lip gloss line, Not Magnificence, after quietly carrying the product since her Tremendous Bowl Halftime Present efficiency with Kendrick Lamar in February.
The Grammy-winning singer has been discreetly showcasing her Not Magnificence glosses for months, slipping the product into her public appearances with out tipping off the general public.
“Each time that you simply’ve ever seen me with any kind of coloration just lately, I’m one hundred pc carrying Not Magnificence lip gloss,” she informed Vogue.
View this put up on Instagram A put up shared by SZA (@sza)
The road launched with three shades: the gentle pink “Within the Flesh,” the berry-toned “Strawberry Jam” and a transparent gloss named “Quartz.”
SZA mentioned her favourite shades are the primary two, which she’s been utilizing to reinforce her lips with what she calls a low-effort, high-impact end.
“I like the look of my lips with some kind of blush or tint to them. Not an excessive amount of, as a result of my lips are large and I don’t like to depart them shapeless,” she mentioned. “My lip combo requires minimal effort, most consequence, and excessive shine.”
SZA, born Solána Rowe, emphasised that Not Magnificence isn’t simply one other celeb cosmetics line attempting to observe within the footsteps of Rihanna, Selena Gomez or Ariana Grande.
“Not Magnificence wasn’t about me attempting to enter the sweetness market, it’s about me filling a necessity, it’s about me needing one thing that lasted so long as my present, so long as my dialog, so long as my date. There was nothing that existed that did that for me and in addition made me really feel moisturized,” she mentioned in a press release.
The cruelty-free, vegan glosses shall be accessible at pop-up retailers throughout her upcoming Grand Nationwide Tour with Kendrick Lamar, which begins Saturday in Minnesota.
SZA additionally revealed plans to develop the model with lip stains, liners and lotions sooner or later.
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