Greater than 34 years faraway from defining gangsta rap as we all know it, Demise Row Data is taking us to church. In the present day, Snoop Dogg, who acquired the label he helped popularize, in 2022, faucets in with Okayplayer to announce Altar Name, a brand new gospel album devoted to the reminiscence of his late mom. Its first single drops this Friday.
The brand new album, which Demise Row says will mix gospel with R&B and hip-hop, is all set to drop on April 27. Whereas the transfer may appear random, people who’ve paid consideration know Uncle Snoop’s at all times had an ear for gospel. In 2018, he unloaded his personal solo gospel album, Bible of Love. Now, Demise Row is releasing what’s primarily a sequel — a collaborative effort derived from the spirit of the great guide. And Snoop’s late mom, Beverly, who handed away in October 2021. It’s an imprint that’s there thematically, symbolically, and actually; her face adorns the quilt of the album.
“The spirit of my mom will ceaselessly stay inside me,” Snoop tells Okayplayer, solely. “This album is a mirrored image of what she has taught me — to make use of my voice and my platform to unfold love and heal the world. Simply one other chapter out of the Bible of Love.”
Picture courtesy of Demise Row Data.
