Beats has formally launched the extremely anticipated Powerbeats Professional 2, now out there globally at Apple.com. To have fun the discharge of its final health earphones, the model has assembled a powerhouse trio of sports activities legends—LeBron James, Lionel Messi, and Shohei Ohtani—for a gripping new marketing campaign, Take heed to Your Coronary heart, narrated by hip-hop icon RZA.
The marketing campaign captures the relentless pursuit of greatness, showcasing how ardour and efficiency are fueled by one common drive: the center. Because the athletes push their limits, their heartbeats symbolize dedication, focus, and the desire to beat obstacles—mirroring the design philosophy of the Powerbeats Professional 2, constructed to ship highly effective sound, superior readability, and unmatched consolation throughout high-performance coaching.
LeBron James, a longtime fan of the Powerbeats line, expressed his pleasure:
“Music has all the time been a key motivator in my coaching, and these earphones take an already iconic product to the subsequent stage.”
Lionel Messi echoed the marketing campaign’s message, highlighting the shared ardour that connects elite athletes:
“Though we come from completely different sports activities, what unites us is our inside drive. True energy comes from the center.”
Shohei Ohtani emphasised the common significance of tapping into one’s ardour:
“Whether or not you’re competing on the largest stage or simply beginning your journey, listening to your coronary heart is vital. I’m excited to accomplice with Beats to share that message.”
With Powerbeats Professional 2, Beats continues to push boundaries in efficiency audio, delivering an unparalleled listening expertise for athletes and health fanatics worldwide.
