Roc Nation has made historical past once more, setting a brand new document for the most-watched Tremendous Bowl Halftime Present for the third consecutive 12 months.
Kendrick Lamar’s electrifying efficiency at this 12 months’s Tremendous Bowl drew 133.5 million views, making it the most-watched halftime present ever. This milestone surpasses final 12 months’s document set by Usher, whose efficiency amassed 129.3 million views, which had topped Rihanna’s 2023 mark of 121.017 million views.
The continued surge in viewership highlights Roc Nation’s dominance in halftime present manufacturing since taking the reins in 2019. For perspective, Michael Jackson’s legendary 1993 halftime present drew 93.8 million viewers, which appeared untouchable then.
With one other record-breaking 12 months, Roc Nation’s affect on music and sports activities leisure redefines what’s potential on the world’s largest stage.
