Pharrell Williams and adidas Unveil Celebrity 92, That includes Clipse in Virginia Seashore Marketing campaign

Pharrell Williams and adidas proceed their longstanding partnership with the launch of the Celebrity 92, a daring reimagining of one of many model’s most iconic sneakers. Mixing exaggerated proportions with premium supplies, the brand new silhouette celebrates individuality and cultural legacy whereas pushing the evolution of a traditional.

For the marketing campaign, Pharrell tapped legendary hip-hop duo Clipse, that includes Pusha T and No Malice, to deliver the imaginative and prescient to life. The shoot, captured by Virginia native Cam Hicks, unfolds in Pharrell’s hometown of Virginia Seashore. The marketing campaign highlights town’s distinctive power by way of immersive imagery, paying homage to its individuals and tradition.

Dubbed the “Double Extensive,” the Celebrity 92 attracts inspiration from Nineties aesthetics and snowboard boot performance. That includes thick ankle padding and a chunky sole, the sneaker merges rugged utility with the timeless DNA of the adidas Celebrity. With “VIRGINIA” stamped on the tongue, Pharrell infuses his private roots into the design.

The Celebrity 92 will likely be obtainable in black and white for $200 at choose adidas retailers and on-line at adidas.com beginning March 1. Signups are actually open on the Confirmed App.