“Not Like Us” Surging Again Towards Billboard No. 1 Spot After Tremendous Bowl Efficiency

It’s the present that retains on giving for Kendrick Lamar. For Drake, it’s a curse. “Not Like Us” is as soon as once more competing for the highest spot on the Billboard Scorching 100. The surge comes from streams and gross sales after the Tremendous Bowl halftime efficiency.

That’s not the one single for Lamar that would get there as his collaboration with SZA, “luther,” can also be competing for the highest spot.

Kendrick Lamar’s Tremendous Bowl halftime present despatched followers speeding to streaming platforms, together with his music experiencing a 175% spike on Spotify throughout the U.S. between 9 PM and 12 AM ET. His setlist tracks noticed large boosts, with “Not Like Us” main at +430%, adopted by “HUMBLE.” (+300%) and “All The Stars” (+290%). Particular visitor SZA additionally loved an 80% enhance in streams.

In the meantime, Philadelphia followers celebrated their victory with hovering streams of “Fly, Eagles Fly” (+13,950%) and Meek Mill’s “Millidelphia” (+1,095%), proving music stays a core a part of sports activities tradition.