Former First Woman Michelle Obama and her former POTUS husband have been carving out a pleasant media empire. Nonetheless, this time, she is moving into video podcasting with the debut of IMO, a brand new present co-hosted together with her brother, Craig Robinson.
The previous First Woman and bestselling creator will be part of her sibling to supply a platform for private tales, recommendation, and conversations with movie star visitors. This marks the primary video podcast for Larger Floor, the media firm Michelle and Barack Obama co-founded in 2018.
On March 10, 2025, Michelle Obama made the thrilling announcement about IMO, sharing that the podcast would concentrate on significant discussions from their life experiences. “The podcast will characteristic movie star visitors and provide recommendation on numerous matters, drawing from their private experiences,” she defined.
Try the trailer.
Get this: Larger Floor, the manufacturing firm behind IMO, has already gained consideration for a number of profitable podcasts, together with a collection with Stevie Marvel hosted by Wesley Morris, a present with Michele Norris about household recipes, and the favored Renegades: Born within the USA, that includes Barack Obama and Bruce Springsteen. IMO faucets into the rising curiosity in video podcasts, with one-third of podcast shoppers now preferring video content material, in line with a December 2024 report by Cumulus Media and Sign Hill Insights.
The primary two episodes of IMO have been previewed by The New York Instances and can run round an hour every. Michelle Obama and Craig Robinson share beneficial life classes and private reflections, steering away from politics and present occasions. This distinguishes IMO from different Larger Floor productions, which regularly delve into cultural evaluation and historic narratives.
ICYMI, Michelle Obama, who beforehand hosted The Michelle Obama Podcast on Spotify in 2020, brings her media expertise to the present. A former basketball government, Craig Robinson provides his perspective and insights, making a dynamic and fascinating sibling collaboration. The chemistry between the 2 will undoubtedly be a spotlight of the podcast.
Whereas the entire visitor checklist and launch schedule for IMO have but to be introduced, Michelle Obama’s status suggests the present will characteristic high-profile people from numerous fields, making it one to observe within the coming months.
Keep tuned …
