Houston rapper Maxo Kream is about to launch his extremely anticipated new album Personification on November eighth. Recognized for his uncooked lyricism and evolving artistry, Maxo has remained true to himself all through his decade-long profession. The album will probably be out there on all digital platforms and vinyl by way of his personal label, Stomp Down, and is at present out there for pre-save.
Personification marks Maxo’s first full-length undertaking since Weight of the World in 2021 and its 2022 deluxe version. The album explores Maxo’s life and profession by way of the lens of three distinct personas which have formed his creative journey. Trigga Maxo represents his early days as a gritty avenue rapper, characterised by hits like “Cell Boomin” and the #MAXO187 undertaking. This persona displays the uncooked, underground Houston sound that helped Maxo break into the rap scene.
The second persona, Punken, named after Maxo’s childhood nickname and his 2018 album, displays his progress right into a extra refined artist and storyteller. Tracks like “Grannies” and albums like Brandon Banks showcased Maxo’s means to craft elevated narratives, solidifying him as considered one of rap’s high lyricists.
Lastly, Emekwanem, Maxo’s actual title, represents his current self—a enterprise proprietor, household man, and artist centered on constructing an enduring legacy. This persona integrates the road grit of Trigga Maxo with the knowledge and progress of Punken. Followers bought a glimpse of this evolution within the single “No Then You A Hoe,” a heartfelt tribute to his late father.
With Personification, Maxo Kream is about to supply an introspective and genuine look into his life, mixing his previous and current with a watch on the longer term.
Beforehand, Maxo returned together with his newest single, “Cracc Period,” enlisting good friend and frequent collaborator Tyler, The Creator. Recognized for his gritty storytelling and darkish soundscapes, Maxo’s two-stepping circulate brings the underworld to life over a beat that channels Tyler’s horrorcore period. Tyler units the tone with eerie synths and relentless bass, whereas Maxo delivers uncooked verses, reflecting on his days earlier than rap: “Means earlier than I did this rappin’, I used to be out right here jackin’ n****s.”
Tyler enhances Maxo’s vivid tales with a tongue-twisting 16, including his personal twist to the grim soundscape: “Two-tone two door/Watchin’ Juno, you recognize/Who dem is whenever you see/N****s in them Unos.”
“Cracc Period” marks the duo’s second collaboration, following their 2021 observe, “Large Persona.” The only continues Maxo’s streak in 2024, following releases like “Eye Know” and “Bang The Bus,” each produced by Surf Gang’s Evilgiane. Maxo’s music this 12 months has been notably reflective, utilizing tracks like “No Then You a H*e” to honor his late father, Brandon Banks.
After shedding over 75 kilos, Maxo is in higher bodily and psychological form and gearing up for the discharge of his subsequent album, a follow-up to his critically acclaimed Weight Of The World. Followers can count on extra from the Texas titan as he navigates a brand new period in his profession, mixing previous experiences with newfound readability.
