Lobos 1707 Tequila & Mezcal unveiled its daring rebranding and multichannel advertising and marketing marketing campaign, UnDOMESTICATE, celebrating the fearless spirit of the wolf. Developed with artistic company Hudson Rouge, the marketing campaign invitations audiences to reconnect with their wild instincts by way of a fictional retreat, the Middle for Human Un-Domestication.
Anchored by a sequence of video spots, together with a 30-second advert and three shorter cutdowns, the marketing campaign options the enigmatic Wolf Whisperer guiding people to reside boldly and unapologetically. The retreat’s wolf companion presents knowledge, with Lobos 1707 Tequila because the important ingredient for joyful liberation.
Complementing the marketing campaign is a refreshed model aesthetic crafted by Landor. A glossy insignia, elegant bottle design, and daring shade palette spotlight Lobos 1707’s dedication to high quality and luxurious. The tequila, constructed from 100% Blue Weber Agave and completed in sherry wine casks, displays each heritage and innovation.
“The UnDOMESTICATE marketing campaign is about tapping into our truest selves, fearlessly breaking away from the constraints of domesticated life,” stated Joanna Darst, VP Shopper & Digital Advertising and marketing at Lobos 1707 Tequila & Mezcal. “We consider that there’s a free spirit inside every of us looking for to be unleashed, and Lobos 1707 Tequila is inviting everybody to ‘UnDOMESTICATE’ by setting free their joyful, primal intuition for all times.”
“Lobos 1707 Tequila is a model that I’ve believed in since day one, and I’m excited to see the place this new chapter takes us,” stated LeBron James, investor in Lobos 1707.
The UnDOMESTICATE marketing campaign will span streaming, digital, social, print, out-of-home, and experiential activations throughout the U.S., positioning Lobos 1707 for continued progress. Study extra at lobos1707.com.
