Immediately, Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit model, introduced the launch of a brand new digital marketing campaign that includes investor and NBA legend LeBron James, alongside actress and singer Victoria Justice. The marketing campaign locations LeBron in an espionage thriller that transports viewers right into a world of hazard, deception, and a contact of levity, with Lobos 1707 Tequila on the coronary heart of the motion.
Following a charming teaser that set the stage for the hero advert titled “Agent 1707,” LeBron finds himself locked in a high-stakes poker recreation along with his arch-nemesis, performed by Justice. Tensions escalate as they have interaction in a showdown, the place each look and gesture have ramifications for Lobos’ protagonist.
“We approached this marketing campaign with the intention of making one thing entertaining, but in addition culturally related. We needed the video to mirror the sophistication and premium high quality of our model, however with out taking ourselves too significantly,” mentioned Diego Osorio, Founder and Chief Inventive Officer of Lobos 1707 Tequila & Mezcal. “Working with LeBron James and Victoria Justice was unbelievable, and I liked how they really embodied their characters. We’re excited for our shoppers to see this aspect to Lobos 1707 with the launch of ‘Agent 1707’.” Osorio additionally makes a cameo look within the video because the on line casino bartender.
LeBron portrays a world man of thriller with impeccable style – he is aware of his liquor and solely drinks the best. In the course of the spot, he effortlessly sips on a cocktail made with Lobos 1707 Reposado, Elote Liqueur, and garnished with a slice of lime. The marketing campaign displays the model’s dedication to high quality and luxurious, showcasing the elegant bottle design and the tequila’s clean, refined style.
Sourced from 100% Blue Weber Agave, Lobos 1707 Tequila is completed in sherry wine casks with zero components, coloring, or dyes. Influenced by each previous and new world methods, Lobos 1707 is harvested, distilled, and bottled in Jalisco, Mexico. The brand new marketing campaign, which is able to run on social media in addition to Hulu and Peacock, presents Lobos 1707 Tequila in an exciting new mild and embodies the model’s dedication to crafting distinctive spirits.
For extra data, go to www.lobos1707.com and comply with the model on Instagram @lobos1707.
