Live Nation is showing up in support of performing artists. In partnership with Willie Nelson, the live entertainment company has launched a new initiative “On the Road Again,” designed to aid artists with rising tour costs.
Venues owned and operated by Live Nation will now issue a $1,500 stipend for gas and travel to headlining and supporting artists at show’s end, in addition to performance compensation. Artists will now get to keep 100% of merch profits, as Live Nation has pledged to drop merch fees.
“Touring is a crucial part of an artist’s livelihood, and we understand travel costs take one of the biggest bites out of artists’ nightly profits,” a press release from Live Nation reads. “By helping with these core expenses, we aim to make it easier for artists on the road so they can keep performing to their fans in more cities across the country.”
“Delivering for live artists is always our core mission,” said Michael Rapino, President and CEO of Live Nation in a statement, per Billboard. “The live music industry is continuing to grow and as it does, we want to do everything we can to support artists at all levels on their touring journey especially the developing artists in clubs.
The initiative will also provide funds to local promoters, tour representatives and crew members, along with donating $5 million to Live Nation’s charitable organization Crew Nation for live music workers’ relief.
While Live Nation is looking for solutions to artist hardships, President Joe Biden continues to speak out against “junk fees” from the company and Ticketmaster.
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