Kendrick Lamar’s choice because the Tremendous Bowl halftime performer has rubbed members of the Hip-Hop neighborhood the incorrect approach. Many imagine it ought to have been Lil Wayne, together with Wayne’s engineer, Marasciullo.
“Confused. Dissatisfied. Offended. However most of all, impressed,” Marasciullo wrote. “Won’t ever once more be ready or have the 🐐 ready the place we’re on the mercy of another person’s choice. We are going to make the choices.”
Kendrick Lamar will take middle stage on the Apple Music Tremendous Bowl LIX Halftime Present at The Caesars Superdome in New Orleans on February 9, 2025. Roc Nation, Apple Music, and the NFL made the announcement in the present day, sparking pleasure for the globally anticipated efficiency.
Shawn “JAY-Z” Carter, founding father of Roc Nation, praised Lamar’s affect: “Kendrick Lamar is really a once-in-a-generation artist and performer. His deep love for hip-hop and tradition informs his inventive imaginative and prescient… His influence will likely be felt for years to return.”
Seth Dudowsky, Head of Music on the NFL, echoed this sentiment, saying, “Few artists have impacted music and tradition as profoundly as Kendrick Lamar… Kendrick has confirmed his distinctive potential to craft moments that resonate, redefine, and in the end shake the very basis of hip-hop.”
Apple Music’s Oliver Schusser emphasised the joy: “Apple is thrilled to convey this present, starring the completely incomparable Kendrick Lamar, to followers worldwide with Apple Music’s industry-leading Spatial Audio high quality.”
Lamar, a Grammy and Emmy-winning artist and co-founder of pgLang, continues to redefine hip-hop, incomes accolades like a Pulitzer Prize for his 2017 album DAMN. and his chart-topping collaborations earlier this 12 months.
PgLang will creatively direct Lamar’s Tremendous Bowl efficiency, which will likely be produced by DPS. Roc Nation’s Jesse Collins will function govt producer, and Hamish Hamilton will function director.
Apple Music’s ongoing partnership with the NFL and Roc Nation has already produced record-breaking halftime exhibits. With Kendrick Lamar on the helm, this 12 months’s efficiency is about to be one other groundbreaking second in Tremendous Bowl historical past.
