Lil Durk’s new album, Deep Ideas, is at the moment out, and sadly for the rapper, he’s behind bars and may’t benefit from the success of his arduous work. However how did the album come collectively? A robust group in Durk’s managers Cedrick “SB” Earsery and Kelvin Sherman.
The 2 spoke with Billboard and highlighted how they may pull collectively what they name a masterpiece, teaming with in-house A&R DJ Bandz, Durk’s engineer Justin (Jusvibes), and Fred Foster for the inventive path. Durk signed off on the venture.
“[Lil Durk] was at an area in life the place he was simply prepared for elevation and transitioning,” Earsery stated. “He was getting towards faith extra. He received married final yr on Father’s Day. He was in a brand new place. He had went to rehab and [was] bettering himself.”
“Every thing was with [Durk’s], blessing so we have been undoubtedly ensuring he was current in all of this with cellphone calls,” Sherman says. “Though we tweaked some issues, the majority of that is actually Durk. We wished to verify it sat within the intention he went when he set out.”
‘We Pieced a Masterpiece Collectively’: Lil Durk’s Managers Speak Crafting His ‘Deep Ideas’ Album Whereas He Was Behind Barshttps://t.co/AMe52xxepp
— billboard (@billboard) March 28, 2025
Lil Durk has launched his extremely anticipated ninth studio album, DEEP THOUGHTS. Recognized for his uncooked lyricism and charming storytelling, Durk’s newest venture blends introspective anthems with daring, energetic tracks.
The album options the highly effective single “Can’t Disguise It” with Grammy-nominated artist Jhené Aiko, showcasing Durk’s melodic prowess. Different standout collaborations embrace “They Need To Be You” with Future and “1000 Instances” that includes Lil Child.
Earlier than the discharge, Durk shared a brief documentary and a heartfelt voice message on Instagram, recorded from jail, to personally announce the album. Faucet into the discharge beneath.