Again to kickstart one other profitable season, Grammy-winning, chart-topping hip-hop famous person Lil Durk serves up a brand-new single + video, “Flip Up A Notch”out now through Alamo Information.
Over a skittering hi-hat and 808-driven beat, “Flip Up A Notch” finds Durk within the quick lane once more, deftly alternating the tempo of his immediately recognizable, melodic circulation. Between reflective rhymes chronicling his early struggles and rise to greatness, he boldly proclaims “I needed to flip up a notch.” Directed by frequent collaborator Jerry Manufacturing, the grainy, reportage-style visible depicts a day within the lifetime of Lil Durk. Excessive-profile mates reminiscent of Sexyy Crimson and HUNXHO make cameos as Lil Durk invitations followers into his world.
Having celebrated his first Grammy Award in February of this 12 months, taking house “Finest Melodic Rap Efficiency” for his double-platinum smash “All My Life” feat. J. Cole, Durk has remained within the highlight. His latest look on stage with Sexxy Crimson at her sold-out present in St. Louis made headlines, as did his collaboration with STARRY®, providing $333,000 in scholarships and prizes for 4 HBCUs. Overlaying the model initiative, Forbes declared “On the subject of influential voices within the realm of hip-hop, it’s laborious to disclaim Lil Durk’s influence.”