A Kendrick Lamar-inspired TikTok turned a routine recruitment drive right into a viral sensation, leading to a flood of functions.
Kendrick Lamar turned a routine police recruitment drive right into a TikTok phenomenon when the West Memphis Police Division officers borrowed his slick Tremendous Bowl strikes for a viral video.
The division posted the now-viral clip in early March 2025, that includes uniformed officers recreating Lamar’s choreography from his electrifying “Not Like Us” efficiency on the 2025 Tremendous Bowl halftime present.
@westmemphispolice #policeoftiktok #notlikeus #nowhiring #fyp #foryou ♬ authentic sound – NFL
The video showcased the division’s eye-catching 2023 Dodge Challenger patrol automobile, rapidly took social media by storm.
What initially started as a playful tactic to draw 25 new recruits swiftly grew to become an web sensation.
A West Memphis police officer defined to ABC 24 how the thought for the Kendrick Lamar-inspired video took place: “We was scrolling on TikTok as a result of we was like we have to recruit no less than 25 individuals. We have to make it occur quick.”
The officer added, “We didn’t suppose it was going to take off as a lot because it did. We simply did it for laughing giggles and hoped that we might catch individuals’s consideration for recruitment functions.”
The informal technique paid off big-time, producing large buzz throughout numerous social media channels.
By March 10, the TikTok video had racked up a staggering 11 million views. The division’s telephones started ringing nonstop, and their Fb web page acquired over 1,000 messages from potential candidates asking be part of the power.
With the video’s success surpassing all expectations, West Memphis police officers have seen curiosity rise dramatically from younger adults and ladies, two demographics focused explicitly by the marketing campaign.
In the end, although initially supposed “for laughs and giggles,” the division’s method became a robust recruitment magnet.
