Kendrick Lamar has made the homeowners of his hometown burger store Tam’s Burgers very joyful after that includes the shop in his “Not Like Us” video, inflicting a pointy enhance in gross sales.
Tam’s Burgers makes a number of appearances within the viral video, together with Ok. Dot and DJ Mustard pulling up exterior in a Lamborghini. The video has racked up over 37 million YouTube views since its Fourth of July launch, placing much more eyes on the burger spot.
Kendrick Lamar, Dave Free & DJ Mustard at Tam’s Burger, on set for “Not Like Us” Music Video yesterday. pic.twitter.com/6XsLILTdkE
— Kendrick Lamar Updates (@KendrickChart) June 23, 2024
The supervisor of the Tam’s Burgers Rosecrans Ave location in Compton featured within the “Not Like Us” visuals says enterprise is booming. Lauro Hernandez and his son Bryan Noe instructed TMZ the restaurant was packed all weekend with locals and vacationers flocking to the spot. Based on Hernandez, gross sales are up by 30% to 40%.
Lamar has proven like to the shop through the years, shouting out Tam’s in interviews and his lyrics.
“I be hangin’ out at Tam’s, I be on Stockton,” Lamar raps in Mr. Morale & the Massive Steppers minimize “Factor.” “I don’t do it for the ‘Gram, I do it for Compton
Hernandez has recognized the rapper for many years but continues to be amazed at how in contact together with his roots the rapper is. He didn’t cost Kendrick Lamar to movie within the retailer however agreed the Tam’s Burgers brand would characteristic within the video.
Kendrick Lamar – Not Like Us
“Not Like Us” has already surpassed Drake’s “Household Issues” 35 million view rely in simply 4 days. Drizzy dropped precisely two months earlier than Ok. Dot’s July 4 launch, yetLamar has outpaced him by two million views.
Kendrick Lamar had an identical impact on Toronto’s New Ho King restaurant after taking pictures them out on “euphoria.” The proprietor was delighted with the point out, which helped appeal to new diners and prompted a rush of optimistic evaluations on-line.
