Kendrick Lamar will take heart stage on the Apple Music Tremendous Bowl LIX Halftime Present at The Caesars Superdome in New Orleans on February 9, 2025. Roc Nation, Apple Music, and the NFL made the announcement in the present day, sparking pleasure for the globally anticipated efficiency.
Shawn “JAY-Z” Carter, founding father of Roc Nation, praised Lamar’s affect: “Kendrick Lamar is actually a once-in-a-generation artist and performer. His deep love for hip-hop and tradition informs his creative imaginative and prescient… His affect will probably be felt for years to come back.”
Seth Dudowsky, Head of Music on the NFL, echoed this sentiment, saying, “Few artists have impacted music and tradition as profoundly as Kendrick Lamar… Kendrick has confirmed his distinctive skill to craft moments that resonate, redefine, and finally shake the very basis of hip-hop.”
Apple Music’s Oliver Schusser emphasised the joy: “Apple is thrilled to convey this present, starring the completely incomparable Kendrick Lamar, to followers worldwide with Apple Music’s industry-leading Spatial Audio high quality.”
Lamar, a Grammy and Emmy-winning artist and co-founder of pgLang, continues to redefine hip-hop, incomes accolades like a Pulitzer Prize for his 2017 album DAMN. and his chart-topping collaborations earlier this yr.
Lamar’s Tremendous Bowl efficiency will probably be creatively directed by pgLang and produced by DPS, with Roc Nation’s Jesse Collins as government producer and Hamish Hamilton as director.
Apple Music’s ongoing partnership with the NFL and Roc Nation has already produced record-breaking halftime reveals, and with Kendrick Lamar on the helm, this yr’s efficiency is ready to be one other groundbreaking second in Tremendous Bowl historical past.
