JAY-Z and Roc Nation’s take care of the NFL to provide the Tremendous Bowl Halftime Present will proceed, NFL Commissioner Roger Goodell has confirmed.
Goodell addressed the partnership in the course of the NFL annual homeowners assembly in Atlanta on Tuesday (October 15), per Bloomberg.
The NFL Commissioner stated his relationship with JAY-Z, Roc Nation and its chief govt officer, Desiree Perez, has been “mutually optimistic,” and that each one events are content material.
“I’m unsure both of us actually spend a lot time speaking about contracts,” Goodell added. “Jay is comfortable. Desiree Perez is comfortable. I’m comfortable, so we’re all good.”
Whereas the earlier five-year deal, signed in 2019, was price $25 million, in line with ESPN, the phrases of the brand new contract haven’t been publicized.
JAY-Z and Roc Nation’s involvement within the Tremendous Bowl Halftime View has led to a dramatic uptick in viewership.
The 2022 Halftime Present in Las Angeles, that includes Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige, drew an viewers of 103.4 million viewers—up from the 96.7 million viewers who tuned within the earlier yr.
In the meantime, Rihanna’s 2023 efficiency was one of many most-watched Tremendous Bowl Halftime exhibits of all time, amassing 118.7 million viewers.
Kendrick Lamar will headline the 2025 Tremendous Bowl in New Orleans following a yr wherein he dominated the Hip-Hop dialog. The choice proved controversial, with passionate assist for Lil Wayne to carry out in his hometown. Hov confronted criticism over the choice, though his defenders claimed it was not his resolution.
Nonetheless, Tremendous Bowl Halftime Present 2025 producer Jesse Collins seemingly confirmed that JAY-Z has the ultimate say.
NFL workforce homeowners voted for Atlanta to host the Tremendous Bowl in 2028, marking the fourth time the Large Sport is performed on the house of the Falcons.
