The West Coast gangsta rap pioneer noticed his Goodyear Blimp lyric from “It Was a Good Day” come to life as the corporate flew a tribute message over Orlando for BIG3’s championship weekend.
Ice Dice acquired his lyrics fairly actually up within the air, when a Goodyear Blimp flew over Orlando with the phrase “Ice Dice’s a Pimp” to rejoice his BIG3 basketball league’s championship weekend and honor his basic 1992 monitor “It Was a Good Day.”
The second marked a real-life nod to a line from the tune: “Even noticed the lights of the Goodyear Blimp/And it learn, ‘Ice Dice’s a pimp.’” A petition had circulated on-line urging Goodyear to convey the lyric to life, and the tire firm lastly made it occur—whereas additionally supporting a charity for at-risk youth.
The rapper-turned-league-founder acknowledged the second on social Instagram, writing, “Even noticed the lights of the@goodyearblimp championship weekend is simply getting began. Tune in Sunday at 2 PM ET on @cbssports for all of the motion.@iheartradio.”
View this publish on Instagram
A publish shared by BIG3 (@thebig3)
The blimp’s flyover wasn’t only a tribute to a Hip-Hop milestone—it was additionally a promotional transfer for the BIG3, the 3-on-3 basketball league Ice Dice co-founded in 2017. The league options former NBA gamers and international expertise competing in a half-court format. It’s recognized for its fast-paced video games and has grown right into a summer time sports activities staple, attracting each sports activities followers and music heads.
The Goodyear collaboration was a joint effort between Ice Dice, the corporate and the general public, who helped push the concept into actuality. The blimp flew over Orlando throughout BIG3’s championship weekend, which wrapped up on Sunday (August 24).
Associated
