Former High Dawg Leisure (TDE) rapper Cause not too long ago opened about how he strategically leveraged the extremely publicized rap battle between Drake and Kendrick Lamar to facilitate his exit from the label.
Cause opened up in regards to the state of affairs throughout his latest look on The Bootleg Kev podcast, admitting that he deliberately positioned himself on Drake’s aspect through the battle, figuring out it will create stress inside the TDE camp. He revealed that he felt his departure from the label was being extended, and he wanted to power the problem.
Whereas describing the truth of being signed to TDE as a non-legacy artist usually means there’s already legions of followers robotically towards you, Cause began off breaking down the place he was in when he determined to orchestrate his severance from the imprint.
“The followers I actually misplaced have been those I shot myself within the foot with,” he admitted. “However I had to do this to get out of the label deal. I felt like High [Anthony ‘Top Dawg’ Tiffith] and them have been sort of like dragging their ft a bit of bit. I don’t assume purposely, I simply assume that they had plenty of s### happening and I knew that if I sort of like sparked a hearth a bit of bit that they’d be like ‘we acquired to separate from this.’”
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The Porsches rapper went on to recall how one of many key moments that intensified fan backlash sparked by a tweet he posted through the battle was really aside of a strategic marketing campaign he had applied months beforehand.
“I tweeted, ‘Y’all hating, this beat switch-up is hearth,’” he recalled, referring to Drake’s “Push Ups” diss tracks. “I let it sit for like 10 minutes and deleted it. It went loopy.”
On the time, Cause’s Twitter deal with nonetheless included “TDE,” making the tweet much more controversial. He additionally revealed that he inspired the discharge of an “On the Radar” freestyle he had recorded over a Drake beat earlier than the meat even began. As soon as the clip surfaced, it racked up thousands and thousands of views and fueled additional debate about his allegiance.
His feedback through the interview sparked a wave of reactions on-line, prompting him to situation a press release through Twitter explaining his rationale. In his deal with on the response to his actions, Cause supplied the truth of what it’s like being an artist that may’t drop music whereas deadlocked in contract negotiations.
“I get it,” he wrote within the tweet. “This beef to y’all is all the pieces, so I fully get why some followers really feel a manner. However for me as an artist and human (I say that as a result of on this we neglect individuals are really human lol), me not dropping music means I can’t put meals on the desk and feed me and my household.
“I can’t pay payments, I can’t eat. If it ever comes all the way down to with the ability to try this or selecting a aspect in a beef, ima select my survival. When you can’t perceive that then that’s effective. Love to those who do.”
Cause’s downturn with TDE started in August 23, when High Dawg Leisure president Moosa belittled him throughout an episode of the Again on Figg podcast. The 2 acquired right into a heated argument after Moosa known as into the present to object to Cause’s album rollout frustrations. On the time, Cause additionally claimed label delays prevented him from securing sure options and criticized Moosa utilizing a time period Kendrick in the end was praised for labeling Drake with throughout their rap battle a 12 months later.
“This n####’s a grasp manipulator,” Cause mentioned of Moosa. “I by no means mentioned Doechii would make or break my profession. I by no means mentioned a function would make or break my profession … You’re a manipulator. You’re mendacity.”
Take a look at the interview clip within the publish above.
