TikTok continues to reshape the music trade in 2024, cementing its function because the go-to platform for locating new artists, selling songs, and connecting followers to their favourite stars.
“In 2024, TikTok actually grew to become the music trade’s main launchpad for music, artists, and creativity. Yearly, our international group discovers a brand new era of rising artists, creates new viral hit songs, and rediscovers basic tracks, propelling them into the charts worldwide. TikTok continues to be an area for discovery, self-expression, and fandom, empowering artists to construct a world fanbase, have interaction with the group, and construct their careers.”
– Ole Obermann, International Head of Music Enterprise Growth, TikTok
With over a billion music followers on the platform, TikTok has grow to be the epicenter for music tradition, with customers creating viral moments and driving songs to mainstream success. Within the U.S., the Prime 10 Songs generated 140 million TikTok creations globally, with Tommy Richman’s “MILLION DOLLAR BABY (VHS)” main the cost. Rap and hip-hop thrived, with tracks like Lay Bankz’s “Inform Ur Girlfriend” and Flo Milli’s “By no means Lose Me” reaching new heights on the Billboard and Spotify charts.
Sabrina Carpenter topped the U.S. listing, along with her viral songs “Espresso,” “Please Please Please,” and “Style” producing over 15 million TikTok movies. Her unimaginable success was capped with six Grammy nominations for her album Brief n’ Candy, which she launched to followers by means of a particular TikTok in-app expertise. Rising stars like Shaboozey, Chappell Roan, and Benson Boone additionally leveraged TikTok’s viral energy to raise their careers, proving the platform’s transformative influence on the music trade.
