When Kendrick Lamar followers hear “MUSTAAAAAAAAAARRRD,” they know what time it’s.
However this time, it’s not nearly beats, it’s about eats. Latest Grammy Award-winning producer Mustard has joined forces with HEINZ, making a restricted version condiment collaboration known as the Mustard x Mustard.
Iniitally introduced on the Grammys, Mustard will get a brand new job because the Chief Mustard Officer, marking the primary time HEINZ has ever co-created a brand new mustard taste within the U.S. On high of that, it’s the fireplace new mustard taste in almost a decade. Count on unique recipes, occasions and a product personally “combined” by the well-known producer
“This collab coming to life is a giant deal and one thing that has been a long time within the making for me,” Mustard mentioned in a press release. “Everybody is aware of me for my beats and sound, however what they don’t know is that cooking and grilling is a big a part of my life. I’m on the grill each probability I get. I’ve been utilizing HEINZ since I used to be a child, so partnering with them is one thing I’ve all the time wished to do.”
Mustard is greater than his latest work with Kendrick Lamar, as he has helped form fashionable Hip-Hop and R&B. He has lengthy had a diamond-encrusted HEINZ Mustard chain and followers have been calling for this collab for months.
The announcement debuted with a slick quick movie, remixing the viral “MUSTAAAAAAAAAARRRD” soundbite right into a HEINZ ketchup industrial.
Todd Kaplan, North American Chief Advertising and marketing Officer for Kraft Heinz, expressed his pleasure in regards to the partnership.
“Very similar to HEINZ, Mustard is somebody who goes all in when he creates one thing to place out into the world,” Kaplan mentioned. “He has been a fan of the model for years, so it was solely a matter of time earlier than Mustard met his excellent match with HEINZ. It’s been nice to collaborate with him on so many ranges, as this partnership will manifest in a tremendous new sauce remix that we all know our collective followers will love.”
Past only a product drop, Mustard’s new function as Chief Mustard Officer means followers can count on pop-up occasions, recipe remixes, and culinary surprises all through 2025. For extra, followers can enroll at www.MustardxMustard.com. With a primary title, Dijon, the brand new partnership takes on a completely new that means.
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