DJ Khaled Claims He Has Biggest-Selling Air Jordan Collaboration Ever

DJ Khaled says his We The Finest x Air Jordan 5 collaboration is the most important launch in Air Jordan collab historical past.

The famed music determine made the assertion in a brand new episode of Sneaker Buying with Advanced‘s Joe La Puma that was revealed on Monday (October 9). Standing in his We The Finest Snipes superstore in Miami Seashore, Khaled shared the information in regards to the salmon-colored kicks.

“The We The Finest 5s, the Jordan 5s, was the most important launch number-wise in Jordan-collaboration historical past,” he stated. “Do your analysis and get to it ASAP. We’re speaking numbers. As a result of after I put these out and the Coconuts, I needed to ensure we did a worldwide factor.”

He continued: “And we did it huge. Any Jordan launch is gonna be the most important, [but] I used to be simply excited to make historical past for my first sneaker launch.”

Backing up his claims, Advanced discovered a clip the place Jordan’s VP of Leisure Advertising, Reggie Saunders, confirmed what Khaled stated.

“That is the most important launch of any collaborator we’ve ever labored with,” he says within the clip. Watch the complete Sneaker Buying episode under.

This explicit We The Finest x Air Jordan collaboration arrived on Cyber Monday in 2022, retailing for $225. DJ Khaled first revealed the collaboration in April of that yr, showcasing three different colorways that appear to be unique to household and associates. Khaled bought a stamp of approval from Kanye West after exhibiting him some pattern pairs earlier this yr.

The legendary Jadakiss was tapped to assist promote the collab, with the advert spot arriving simply weeks earlier than the kicks touched down.

They ain’t consider in us, MJ did,” DJ Khaled says within the industrial earlier than passing the torch to Kiss – who proceeds to spit a set of fiery bars in regards to the kicks.

“It doesn’t matter what, all I ever knew was maintain flowing/ Air Jordan 5 We The Finest maintain going/ As a result of they didn’t consider in him, solely factor you see me in/ The colorway’s wonderful, the leather-based’s premium,” Jada raps.

The sneakers are half of a bigger “We The Finest” assortment.