Money App has launched the newest section of its monetary literacy model marketing campaign “That’s Cash” in collaboration with project3, pgLang’s in-house inventive company. The brand new video, titled “The Barbershop,” stars rapper and singer Doechii alongside comic ExavierTV and is directed by acclaimed filmmaker Calmatic.
“The Barbershop” emphasizes the significance of strategic self-investment and the sharing of monetary classes realized alongside the way in which. “I’m at a spot now the place I’m beginning to make a price range and set monetary objectives for my future,” mentioned Doechii. “I feel it’s so essential to be trustworthy with one another after we discuss cash, which is why I’m excited to be a part of this marketing campaign and share what’s been working for me.”
Calmatic expressed his enthusiasm for the undertaking, stating, “What I cherished most about this undertaking was the chance to basically describe to the viewers what ‘curiosity’ is in probably the most uncooked and easy methods I’ve ever seen in monetary promoting. I want I might’ve seen one thing like this after I was rising up. Thanks, project3 and Money App, for trusting me.”
Launched in 2022, “That’s Cash” goals to advertise monetary training and empowerment whereas highlighting how Money App can streamline cash administration. A earlier spot from the marketing campaign, “The Balcony,” featured 17-time Grammy Award winner Kendrick Lamar and entrepreneur Ray Dalio, and received two Bronze Lions on the 2023 Cannes Lions Worldwide Pageant of Creativity. ExavierTV, who appeared in “The Balcony,” continues the narrative in “The Barbershop,” sharing the monetary knowledge he gained from opening his personal barbershop.
“Project3, the company developed by pgLang, collaborated with Money App to proceed the storytelling that started in 2022 with ‘The Balcony,’” said pgLang. “Appreciation to Calmatic for reapproaching this story with younger entrepreneurs rising their companies in an genuine tone.”
Catherine Ferdon, Money App’s Chief Advertising Officer, added, “We needed to point out how monetary knowledge can unfold inside communities by way of actual, on a regular basis conversations. With ‘That’s Cash,’ we’re persevering with to mix tradition with monetary literacy in a means that’s distinctive to our model and makes folks take into consideration cash in another way.”
“The Barbershop” will probably be obtainable throughout numerous codecs, together with digital video, Out of Dwelling, and cinema, in addition to on Money App’s social channels. One other installment of “That’s Cash” is slated to launch later this yr.
