The Black Music Motion Coalition (BMAC) championed financial justice for Altadena survivors at Rolling Loud, the world’s largest hip-hop pageant, held in Inglewood, CA, final weekend. By way of a partnership with the pageant, BMAC invited 125 Altadena residents affected by the Eaton Fireplace to attend whereas additionally internet hosting an on-site activation to boost consciousness concerning the ongoing want for financial aid and assist.
In January, BMAC launched the BMAC LA Fireplace Aid Fund, persevering with its five-year mission of direct financial empowerment. The fund gives rapid monetary help to residents and small companies impacted by devastating wildfires within the Los Angeles space.
Throughout an emotional second on stage, BMAC CEO & President Willie “Prophet” Stiggers joined Rolling Loud Co-CEO Tariq Cherif, dozens of Altadena residents, and 10-year-old hearth survivor Grayson Roberts to amplify the group’s battle. As the group chanted “Altadena Sturdy,” indicators studying “Altadena Will Rise” and “BMAC Requires Financial Justice in Altadena” crammed the stage. Roberts shared heartfelt phrases about his love for his hometown, highlighting the resilience of these affected.
“Our focus stays steadfast on these most affected by the Los Angeles Wildfires,” mentioned Stiggers. “We thank Rolling Loud for partnering with us to remind the world that the battle remains to be ongoing.”
Past supporting hearth survivors, BMAC continued its BMAC Stay Partnership by providing paid internships to rising expertise from the Inglewood group. Interns gained hands-on expertise in numerous elements of reside music manufacturing. Moreover, BMAC collaborated with the Neil Lasher Music Fund to create a backstage interview house and mocktail bar, fostering conversations on activism in music.
