Kanye West reignited his feud with adidas over his Yeezy model earlier this week, prompting the model to retaliate.
The controversial rapper slammed the German sportswear large in an explosive rant on Tuesday (January 7). He accused adidas of trying to undermine his model, amongst different designers.
He additionally claimed web search outcomes for “Yeezy” give precedence to the Adidas web site over his personal Yeezy.com website.
“Cease doing this,” he demanded. “Your strikes to carry me again Our partnership is completed.”
Nicely, it seems adidas has determined to do one thing about West’s calls for, eradicating all traces of “Yeezy” from their web site. Not solely has the model axed all Yeezy merch, however the identify doesn’t seem wherever on the positioning, together with earlier information updates.
Looking out “Yeezy’ on the official adidas website directs customers to the “Originals” assortment. Moreover, all mentions of “Kanye West” have additionally been eliminated.
Moreover, it not seems among the many prime outcomes for web searches of West’s model.
Whereas adidas thought-about writing off roughly $320 million value of unsold Yeezy sneakers after slicing ties with Kanye West following the antisemitism scandal, it finally determined to not.
As a substitute, the corporate introduced it could promote the remaining stock “at the very least at value” in 2024.
In the meantime, final October, Bjorn Gulden, adidas CEO, introduced it had resolved all remaining authorized disputes with Kanye West.
“There isn’t any extra open points, and there’s no… cash going both approach,” Gulden defined “And we each transfer on.”
He added, “There have been tensions on many points, and… while you put the claims on the suitable aspect and you set the claims on the left aspect, each events mentioned we don’t have to combat anymore and withdrew all of the claims.”
