A$AP Rocky has been named Ray-Ban’s first-ever inventive director simply days after his acquittal in a Los Angeles trial.
A$AP Rocky secured a brand new title after being formally named Ray-Ban’s first-ever inventive director, marking a serious second for the eyewear large because it fuses heritage with modern tradition.
The announcement comes simply days after Rocky was acquitted in a extremely publicized Los Angeles trial, the place he confronted felony expenses of assault with a semiautomatic firearm.
A jury discovered the three-time Grammy nominee not responsible on each counts, a verdict that would have modified his profession trajectory.
As a substitute, he’s stepping right into a outstanding trend position, additional solidifying his affect past the music trade.
As inventive director, Rocky will assist to mould Ray-Ban’s picture, lead design efforts, and spearhead advertising campaigns.
Introducing A$AP ROCKY (@asvpxrocky) as the primary Inventive Director for Ray-Ban#RayBanStudios pic.twitter.com/tFSsKPJA75
— Ray-Ban (@ray_ban) February 21, 2025
“I’ve all the time admired Ray-Ban’s capacity to remain true to its roots whereas consistently evolving. I’m “I’m excited to be a part of the robust heritage and develop the subsequent chapter for an iconic model like Ray-Ban.”
His first official undertaking, the “Blacked Out Assortment,” will drop in April 2025, that includes darkish lenses and gold-plated detailing—a signature look that displays his private type and Ray-Ban’s legacy of daring eyewear.
Rocky’s love affair with Ray-Ban isn’t new.
The Harlem native has lengthy included the model into his aesthetic, that includes their sun shades throughout his American Sabotage present at Paris Vogue Week in June 2024.
