070 Shake has formally introduced her highly-anticipated album Petrichor, set to launch on November fifteenth. Alongside the announcement, Shake dropped the album’s lead single, “Winter Child / New Jersey Blues,” full with a Bennett Watanabe-directed music video starring Shake and Lily-Rose Depp. The visually hanging video, impressed by Fifties jukebox pop and transitioning right into a extra up to date really feel, displays the evolving temper of the two-part single.
Produced by Dave Hamelin (Beyoncé, King Princess), Tyler Johnson (Harry Kinds, Miley Cyrus), and Patrick Krief (The Dears), “Winter Child / New Jersey Blues” showcases Shake’s genre-bending type, melding influences throughout hip-hop, pop, and digital music. With Lily-Rose Depp solid as a traditional femme fatale and Shake as her elusive love curiosity, the music video attracts inspiration from Wong Kar-Wai’s Fallen Angels and Gaspar Noe’s Climax, creating an intoxicating narrative of forbidden need.
Shake describes Petrichor as an album that evokes a sense—akin to the scent of rain on dry soil after a drought. “It’s the right phrase to explain this physique of music,” she instructed Cultured Journal in a current interview. The album guarantees a daring and intimate expertise, mixing acoustic guitars, piano, synths, and dembow rhythms in a approach solely Shake might ship.
Govt produced by Shake and longtime collaborator Dave Hamelin, Petrichor follows her critically acclaimed debut Modus Vivendi (2020) and You Can’t Kill Me (2022). Shake has made a reputation for herself with emotional vocal supply and futuristic manufacturing, additional cemented by her look on RAYE’s hit single “Escapism” in 2023. Petrichor marks a big step ahead in Shake’s creative evolution, providing followers a glimpse into her most private work but.