In 2018, Tierra Whack hit the music world like a comet. Her visible album Whack World launched the Philadelphian as a polymath of epic proportions. Echoing expansive personalities resembling Busta Rhymes and Missy Elliott, Whack was immediately heralded as rap’s subsequent massive factor.
With sharp bars, a knack for catchy hooks and a singular visible model, she ticked all of the packing containers and extra. After which, maddeningly, she vanished like an apparition. The years ticked by and no correct full-length album got here. There have been drips of singles, EPs and visitor spots, however no true follow-through on the promise teased by her white-hot but fleeting opening act.
Enter: WORLD WIDE WHACK, the 28-year-old’s official debut album. Second single “27 CLUB” hints at why Whack took six years to observe up Whack World: “Lookin’ for somethin’ to decide to/ Suicide,” she croons on the infectious hook, which Whack confirmed as autobiographical in a current interview. The album is affected by allusions to Whack’s psychological well being struggles, however it by no means feels overbearing, owing to Whack’s skill to steadiness darkness along with her trademark wit and playfulness.
The album traces Tierra Whack’s psyche, from troubled and gloomy to goofy and buoyant; discordant feelings continuously make themselves heard throughout the album’s 15 tracks. Braggadocios bars co-exists with deep self-doubt, whereas pleasure shares a bunk with hopelessness on Whack’s expansive emotional palette. “Pull up in a Bentley truck/ You pulled up in a lil’-ass Beetle,” Whack proclaims on “CHANEL PIT.” On “NUMB,” one observe later, Whack hints on the despair lurking beneath the boasts: “My wounds are nonetheless open/ Misplaced management of my feelings/ Satan carry on provokin’/ My pleasure has been stolen.”
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Like a rap Jerry Seinfeld, Whack mines day-to-day trivia for sharp observations about her inside world and her exterior surroundings. She alternates between plumbing the depths of her soul with unflinching honesty and addressing common truths. Whack admits to feeling overwhelmed by life (“Residing is troublesome“), but additionally appreciative of its small joys (“Cleaning soap and water give me powers“).
Whack’s paint-splattered world is scored by equally colourful manufacturing, courtesy of a decent circle of longtime collaborators, primarily J Melodic, ProdbyBRIANNA and Nick Verruto. The beats vary from digital clicks and whirs to militant drums and dreamlike swirls. The tempo sags a bit on tracks like “ACCESSIBLE” and “INVITATION,” however the beats principally equal Whack’s playful and intimate probes into the deepest corners of her thoughts.
The penultimate observe, “TWO NIGHT,” distills Tierra Whack’s expertise completely. Her humor, levity and emotional depth are on full show: “My final meal could be hen and fries/ I’m Black so that you shouldn’t be stunned … Everyone dies, you reside and also you die,” she raps, over an instrumental that feels like one thing Alice might need heard as she tumbled down the rabbit gap to Wonderland.
Throughout a time of algorithm-induced sameness, Whack pushes herself and her collaborators to seek out recent ideas, flows and sounds. She displays the human expertise in tidy, Technicolor parcels. Whether or not staring down a neverending effectively of despair or overconfidently singing within the bathe, WWW shines brightest when Whack brings her otherworldly expertise to relatable on a regular basis struggles.
RELEASE DATE: March 15, 2024
RECORD LABEL: Interscope
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