Baton Rouge’s Fredo Bang cast his fame on unflinching honesty about his ongoing road actions, a wry and uncensored humorousness, unabashed vocals, and an unexpectedly discerning style in manufacturing. However his first full-length effort, 2020’s Most Hated, didn’t fairly match the artistic heft anchoring his prolific mixtape run.
A bunch of life modifications within the interim — together with the dying of an in depth good friend, the delivery of his second youngster, and contemporary authorized points — function the premise of sophomore LP Sure, I’m Unhappy, which proves Bang is personally unchanged however stays on an upward trajectory creatively.
Not all of the punches landed on Most Hated, however when he was being himself, it was clear simply how badly the Def Jam signee yearned to earn his creative stripes. On Sure, I’m Unhappy, the 27-year-old rapper employs the infectious hooks, oddball humorousness, and graphic descriptions of road life that made him a rising star. With DJ Selected and Hardbody B-Eazy taking the lion’s share of manufacturing duties, the album’s sound is equally entice dominant interspersed with surprising orchestral manufacturing parts.
From the introspective title monitor that opens the album, it’s clear that Fredo Bang is prepared to attract closely on his private expertise for this venture, shedding the plug and play materials from his debut effort. Actually, one of the best moments on Sure, I’m Unhappy come when Fredo is explicitly addressing his private life.
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Whether or not it’s reflecting on his incapability to depart the road way of life that he’s recognized since youth on entice anthem “Come Through,” addressing the homicide trial of his shut good friend and frequent collaborator YNW Melly on “Free Melly,” or the appropriately poisonous love story instructed in “Sideways” that includes NLE Choppa, the Baton Rouge spitter will get fairly deep.
For all of the dialogue of lethal severe life subjects, Sure, I’m Unhappy manages to protect the off-the-wall humor that, like his colleague Kevin Gates, makes Fredo stand out in a crowd of MCs. It’s on show on “Tina Turner,” which matches from cookie cutter to basic with the – maybe unintentionally – hilarious: “I at all times find yourself lonely, each time I really feel I want her/ However, love acquired her doin’ it, R.I.P. to Tina.” It additionally reveals up in “Not My Ho/Maintain It PimpN,” when he employs the next tongue tornado: “I’m fucking and also you fucking too, I say, so?/ A ho gon’ be a ho, simply not my ho.”
It does seem, although, that Fredo nonetheless struggles with the modifying facet of placing collectively a studio venture. Whereas the primary half of Sure, I’m Unhappy flows seamlessly, the second half is stacked with options from Rick Ross, Treety, Rob49 and the aforementioned NLE Choppa. The lineup is a showcase in Southern Hip Hop, nevertheless it may’ve been clever to unfold the star energy round a bit.
After a decade within the business, it seems Fredo Bang is finally discovering a stability between his mixtape persona and industrial studio efforts. The result’s a simple enchancment over his debut as he manages his roster of collaborators, his at-times turbulent private life, and the mercurial aptitude that makes him a standout in a room of legends.
RELEASE DATE: January 19, 2024
RECORD LABEL: Def Jam/Se Lavi
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