With TikTok’s ever rising recognition, there’s been no scarcity of vapid, soulless music created solely to behave because the inescapable earworm of the week in your “For You” web page. It’s the inevitable byproduct of the platform’s success, and labels attempt their hardest to make use of it to spice up streams, as these numbers are seemingly the one metric on which they base an artist’s price. But it surely’s not a TikTok star who has probably the worst main label rap album of the yr, it’s a Youtuber. With Perhaps It’s Me…, DDG’s newest try at crafting an album, the Michigan-born YouTuber-turned-rapper delivers an nearly impressively hole expertise, void of any semblance of creative integrity.
This album performs prefer it was crafted in a lab by out-of-touch executives, primarily based solely on their preconceived notions of recent Hip Hop music, making it sound as generic as humanly doable in an try to control each algorithm they’ll. This technique is extremely obvious on condition that 25% of the album is simply completely different variations of the semi-viral nearly hit “I’m Geekin,” The sped-up, slowed down, and nightcore variations of the album additionally exist primarily to exploit as many {dollars} as doable.
DDG’s music takes no dangers as he vies for probably the most inoffensive, unremarkable, and bland sound he can, clearly making an attempt to weasel his approach into placements on main playlists. A primary instance of that is “Rizz,” which performs like DDG had a guidelines of tendencies in-hand whereas crafting it. From a title that screams “take a look at me, I’m so present!,” to the run-of-the-mill instrumental, to the tried Yeat-like flows and vocal inflections, there’s not a semblance of DDG’s personal character current within the track’s DNA.
Even within the few moments the place he tries to convey some depth to the music, such because the intro monitor, “Well-known,” he fails to attach with the listener in any respect. DDG makes an attempt to sound susceptible and open, however the entire ordeal simply comes off because the auto-tuned ramblings of a person who’s nothing however whiny, bitter and deeply insecure. It’s a track that exists solely to query whether or not his associate, Little Mermaid star Halle Bailey, has emotions for her co-stars or to complain at size about any time she has been in the identical neighborhood as different males at work. He’s fully unable to separate her appearing from actuality, and it seemingly eats him alive, repeatedly stating that it has to cease.
Hilariously, when the shoe is on the opposite foot, DDG has no qualms with listeners considering that he has a secure of girls ready at his beck and name at any given second, as only a few songs later, he’s an unabashed womaniser on “Trynna Hyperlink.” The self consciousness is nonexistent, as only one track after expressing how threatened he’s every time one other man enters his associate’s area, he proudly proclaims that he’s obtained, “one, two, three, 4, 5, six, seven, eight hoes tryna hyperlink.” Even when he makes an attempt a heartfelt second it’s swiftly undercut by him persevering with to pose as what he seemingly envisions a rapper in his lane ought to embody. His want to have a picture aligned with somebody like Future, whom he clearly leeches off of stylistically, fully negates his one earnest, albeit misguided try at showcasing his humanity.
There isn’t a stretch of the album extra insufferable than the run of “I’m Geekin” and its remixes enjoying one after the opposite. The track is, at finest, a good single from a middling rapper, empty NBA2K Menu Music. Usually, we might let this fall within the background whereas upgrading our MyPlayer. However make that one little track seven minutes throughout the three completely different variations, and it appears like being on an limitless loop throughout groundhog day. Given the fully forgettable and lacklustre nature of the unique, it’s baffling that it obtained not one, however two remixes. Much more confounding is that regardless of the contributions from Luh Tyler, BIA or NLE Choppa throughout the opposite two different variations, it stays a painstakingly mediocre lower. Nothing can save the monotony of the mind-numbingly simplistic flows and hook that DDG brings to the desk, which sees him posturing as some robust man that’s to not be messed with.
Regardless of clocking in at below 34 minutes, Perhaps It’s Me… is a mind-numbingly daunting hear that feels prefer it goes on eternally, overstaying its welcome earlier than hitting the midway mark. These are songs that, at finest, might be used within the background of a mid-budget direct-to-streaming film, the place they’re heard however don’t should be listened to.
It’s clear DDG is aware of what he needs his music to sound like: a enterprise. DDG has character, it was evident in his YouTube movies. But when he continues to don’t have anything to say on report, the music will stay purposeless and inconsequential.
Learn the complete article here
