Doja Cat confirmed that her subsequent album, Vie, will return to pop, embracing synths and vocal progress.
Doja Cat is shifting again into pop territory along with her upcoming album, Vie, regardless of beforehand swearing off the style. In a brand new interview, she revealed that the challenge will likely be “a pop-driven challenge” formed by retro synths and vocal progress.
The Grammy-winning artist instructed V Journal that whereas she as soon as distanced herself from pop, her fifth studio album totally embraces it.
“I do need to be self-aware sufficient to confess the truth that it is a pop-driven challenge,” she mentioned. “I do know that I could make pop music and pop is simply that it’s widespread. It begins to turn out to be a little bit of a factor that’s seen as a sport by people who find themselves simply bystanders to it, who get pleasure from it, however possibly additionally don’t respect it or what it’s, which is simply music. There are some individuals who don’t see it as music. They see it as if that is some form of soccer for women and gays.”
The Scarlet rapper beforehand tweeted in April 2023 that pop now not felt “thrilling” to her. That sentiment has shifted as she now leans right into a sound rooted in nostalgia and synth-heavy textures.
“I wished to play with that nostalgia through the use of these Lo-Fi sounds and samples and issues that reminded you of one thing out of your childhood, however it wasn’t on the nostril ’80s,” she mentioned, describing the sonic palette of Vie.
The 29-year-old additionally famous that she’s been sharpening her vocal expertise in the course of the recording course of.
“Typically I’m stunned by what I can do now as a result of I couldn’t f**king sing… I’ve much more information of learn how to use my voice as an instrument, greater than I ever have in my life.”
Whereas Doja didn’t verify a launch date for Vie, her final album, Scarlet, dropped in September 2023 and marked a darker, extra experimental flip away from the mainstream pop that originally catapulted her to fame.
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