GRAMMY-nominated multi-platinum artist Coi Leray is again along with her newest single, Hold It, marking her first launch since November 2024. Identified for her genre-bending model, Coi shifts into uncooked vulnerability on this observe, delivering heartfelt sung vocals over a somber piano-driven melody.
Produced by Taylor Hill and Tommy Brown, Hold It dives into the ache of heartbreak, reflecting real-life experiences. “Lots of people don’t perceive that us artists undergo actual conditions in life,” Coi shares. “I assume I can say I let the music converse for me.” The observe’s hanging hook—”If that is what love is, then you may maintain it”—encapsulates the tune’s themes of grief and disappointment.
From rage lure anthems to clean R&B-inspired ballads, Coi Leray continues to show her versatility. With Hold It, she additional cements herself as a dynamic pressure in music, resonating deeply along with her devoted fanbase.