Kendrick Lamar just lately opened up about his well-known, culture-shifting rivalry with Drake, lastly shedding gentle on his true intentions behind their previous back-and-forths.
Let’s hear it.
At an official interview throughout a press convention for the upcoming Tremendous Bowl, Lamar revealed that his objective from the beginning was to deal with the state of affairs as a pleasant competitors, viewing it as a sport relatively than a private assault. “My intent, I believe from day one, was to all the time preserve the character of it as a sport,” Lamar defined. “I don’t care how individuals understand it, whether or not they see it as a collaborative effort or not. I really like when artists grit their enamel. I nonetheless watch battle raps, I nonetheless watch Smack/URL, from Murda Mook to Lux to Tay Roc, my bro Daylyt… This has all the time been the core definition of who I’m.”
Get this, Lamar emphasised that the essence of competitors in hip-hop, notably in battle rap, has all the time been a key a part of his creative identification. “What I’ll say about this 12 months: It was extra from an area the place I believe lots of people have been placing rap to the again, and also you didn’t see that grit, you didn’t see that chew anymore,” he continued. “So I all the time took that into consideration.”
On the success of his mega hit single “Not Like Us” and his Grammy wins, Lamar shared his extra profound ideas on the popularity rap has been receiving. After taking dwelling 5 awards on the 2025 Grammys, he mirrored on the significance of placing rap on the forefront of tradition. “I simply take into consideration the tradition, actually. It’s all the time positively first,” he stated. “When individuals speak about rap, man, the conversations I hear, they assume it’s simply rap and it’s not an precise artwork type. So whenever you put data like that on the forefront, it reminds individuals it’s extra than simply one thing that got here 50 years in the past. Individuals sort of belittle it, so I like to see it get that sort of recognition.”
Lamar’s phrases present that, for him, the battle to protect hip-hop’s integrity is as essential as any private rivalry.
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