Vince Staples stars in Jayson Tatum’s new Jordan sneaker advert, which casts the Lengthy Seashore rapper because the Spike Lee to the NBA star’s Michael Jordan.
The 25-second clip, which premiered on Instagram on Thursday (October 10), finds Vince channeling his internal Mars Blackmon whereas Tatum shoots hoops within the background.
“Ayo! It’s a shoe business, we gotta discuss concerning the shoe,” Staples says, pestering the Boston Celtics ahead to place his salesman cap on and spotlight the options of his new Tatum 3 signature sneaker.
“Inform me concerning the foam that — what’s the froth you had been speaking about earlier? Aye, look. I’m actually not making an attempt to hassle you, dawg, however we gotta discuss concerning the shoe. Speak concerning the tech advantages!”
After largely ignoring his co-star, Tatum finally stops what he’s doing, turns round and replies: “Tech advantages?”
“Fuck the tech advantages!” Vince then vents to the digital camera, breaking the fourth wall.
The quick advert has much more Hip Hop taste because it ends with a quick instrumental snippet of JAY-Z‘s “Success” collaboration with Nas from his 2009 album American Gangster.
The comedic clip, after all, pays homage to Michael Jordan and Spike Lee’s traditional sneaker commercials from the late ’80s and early ’90s by which the famed director carried over his basketball junkie character from She’s Gotta Have It.
Vince Staples isn’t the one rapper that Jayson Tatum has an affiliation with as he’s clearly a fan of Kanye West — particularly, Ye’s self-belief.
The Boston Celtics gained their 18th NBA championship — and first in 16 years — this previous summer season, defeating the Dallas Mavericks 4 video games to 1 within the best-of-seven sequence.
In the course of the post-game celebrations, the five-time All Star drew inspiration from Kanye’s iconic acceptance speech for Finest Rap Album (The Faculty Dropout) on the 2005 Grammys.
“I do know all people will surprise what would occur if we didn’t win,” Tatum mentioned whereas holding the Larry O’Brien Trophy as the group cheered him on. “I assume we’ll by no means know.”
Joe Budden Credit Vince Staples With Serving to Him Make TV Present: ‘I Obtained A Bunch Of Concepts’
In the meantime, Vince Staples is ready to star in additional than simply sneaker commercials within the coming months.
Earlier this yr, it was reported that Netflix had renewed The Vince Staples Present for a second season following the success of its debut season.
“The Vince Staples Present is again!” Staples mentioned in a press release. “The individuals have spoken and essentially the most riveting, fascinating, and polarizing present on Netflix is returning for season 2. Prepare for hijinks that solely a mom can love. Thanks, Netflix!”
The “Norf Norf” MC had publicly campaigned the streaming big to increase his acclaimed comedy sequence, even getting the assist from fellow rappers like Killer Mike and N.O.R.E.
