Conversations surrounding the Tremendous Bowl halftime efficiency proceed. This time, 50 Cent is weighing in.
Showing on The Discuss, 50 cosigned the choice. “I imply, it was a selection. As a solo artist proper now, he’s the man,” 50 mentioned.
Roger Goodell praised the choice of Kendrick Lamar because the Tremendous Bowl halftime performer.
Talking with TMZ Sports activities, Goodell revealed he’s “feeling nice” about taking the spot and he’s a fan of the rapper.
Kendrick Lamar will take middle stage on the Apple Music Tremendous Bowl LIX Halftime Present at The Caesars Superdome in New Orleans on February 9, 2025. Roc Nation, Apple Music, and the NFL made the announcement, sparking pleasure for the globally anticipated efficiency.
Shawn “JAY-Z” Carter, founding father of Roc Nation, praised Lamar’s affect: “Kendrick Lamar is actually a once-in-a-generation artist and performer. His deep love for hip-hop and tradition informs his creative imaginative and prescient… His impression shall be felt for years to come back.”
Seth Dudowsky, Head of Music on the NFL, echoed this sentiment, saying, “Few artists have impacted music and tradition as profoundly as Kendrick Lamar… Kendrick has confirmed his distinctive means to craft moments that resonate, redefine, and finally shake the very basis of hip-hop.”
Apple Music’s Oliver Schusser emphasised the joy: “Apple is thrilled to deliver this present, starring the completely incomparable Kendrick Lamar, to followers worldwide with Apple Music’s industry-leading Spatial Audio high quality.”
Lamar, a Grammy and Emmy-winning artist and co-founder of pgLang, continues to redefine hip-hop, incomes accolades like a Pulitzer Prize for his 2017 album DAMN. and his chart-topping collaborations earlier this yr.
Lamar’s Tremendous Bowl efficiency shall be creatively directed by pgLang and produced by DPS, with Roc Nation’s Jesse Collins as govt producer and Hamish Hamilton as director.
Apple Music’s ongoing partnership with the NFL and Roc Nation has already produced record-breaking halftime reveals, and with Kendrick Lamar on the helm, this yr’s efficiency is ready to be one other groundbreaking second in Tremendous Bowl historical past.
