On this date in Hip Hop Historical past, the self-proclaimed “King of the South” launched his sophomore album aptly titled Lure Muzik on Atlantic Data along with Tip’s newly fashioned Grand Hustle Data.
This was an enormous enchancment from T.I.’s I’m Severe debut launch, with visitor appearances from Jazzy Pha, 8 Ball & MJG, Bun B, and T.I’s “In-house” producer DJ Toomp government producing the album. Hit singles reminiscent of “Rubber Band Man,” “Be Straightforward,” and “Let’s Get Away” led T.I. to his first licensed platinum plaque.
Additionally, T.I. launched the idea of the “lure” within the album, revealing, “It’s one other outlook on the lure. Earlier than, trappin’ was cool, however now trappin’ ain’t cool. It’s crucial for some, however no, it ain’t cool – even if you’re a hustler. All of the hustlers I do know – sellin’ dope is the very last thing they wanna do. Should you an actual hustler, you gon’ transfer on to larger and higher issues.”
Salute to T.I., Jason Geter, DJ Toomp, and everybody else concerned with this timeless piece of Hip Hop historical past!
