You already know the saying, whenever you level a finger you could have three extra pointing again at you. Nicely let’s unpack that lets … DJ Mustard simply dropped a full venture. Ya’ll know he produced “Not Like Us,” probably the most impactful diss file in years. He must be driving excessive, proper? Perhaps not …
Mainly the discharge was a dud. Sorry, it was. 18,000 models in every week. For context, Drake and 21 Savage did 400,000 models on the “For All of the Canines” launch, within the first week.
However we get it. We received it. Unhealthy gross sales within the streaming period occur. However Mustard, as a substitute of embracing the “L” or pondering of the explanation why it occurred that make sense, went scorched earth on um, white supremacy and get this, Drake. Sure, the “Household Issues” emcee received dragged into the chat after the ugly numbers got here out on “Religion Of A Mustard Seed.” Good title btw.
Anyway, Mustard attributed his gross sales or lack their of to Drake, DJ Akademiks, and Gordo SZN. The latter dropped a fairly cool dance album that featured Drake on two information. So in fact gotta blame him too.
Get this, Mustard’s album, dropped on July 26 and after the meteoric success of “Not Like Us,” the numbers have been considerably decrease than anticipated.
Okay, possibly his frustration received the higher of him, however Mustard took to X (sure we gotta remind ya’ll that’s twitter each time lol) on August 2 to weirdly attribute his poor gross sales to aforementioned components. Not his advertising. Rollout. Lack of help from influential pals, just like the Compton artist who he gave the most important file of his profession. Nah none of that got here out in his assaults. Simply Drake and firm. Oh, and white of us. White supremacy to be precise. Can’t make these items up however right here’s what he posted:
“Drake is the Malcolm X of white individuals [laughing emoji] and @Akademiks be sure you put up @GordoSZN first week since drake thought he did a factor with making him drop on the identical day as me [laughing emoji],” Mustard posted.
Once more, he additional claimed, “Album gross sales are a type of white supremacy.”
That is all wild. Social media is heck of a world and never everybody must be tweeting especailly when they’re emotional. In our respectful opinion.
We’re shaking our collective heads, and regardless of these stretch of assertions, there’s been no concrete proof the poor gross sales are linked to Drake, Akademiks, or Gordo SZN, creating any deliberate sabotage of Mustard’s album launch. Wait, did Mustard suppose Drake and Gordo’s rollout ought to coordinate together with his drop? Huh? We’re confused.
Test this out, ”Religion Of A Mustard Seed” marks Mustard’s fourth studio album, that includes collaborations with artists like Kirk Franklin, Lil Yachty, 42 Dugg, and Vince Staples.
The album follows his 2019 venture, “Excellent Ten”. In an earlier interview with Billboard, Mustard had expressed confidence in his album’s rollout, citing Kendrick Lamar’s involvement as a pivotal factor. Frequent sense would recommend Okay Dot being within the combine vitality smart, could be a no brainer to invigorate gross sales. Guess not.
Maintain up, full cease, Mustard praised his album gross sales again in 2019 however this time round his poor gross sales are “white supremacy” and Drake is “Malcolm X of white individuals.” Hilarious.
Listed here are Mustard’s ideas on how he was going to roll out his new venture:
“I hold saying it and I can’t say it sufficient — it’s gotta be God,” Mustard advised Billboard. “What am I gonna do to get myself again scorching? … How are we gonna spark to the place individuals are like, ‘I wanna hear Mustard once more.’ … Then the track got here out. There’s my rollout.”
However right here we’re. 18,000 models and it gotta be Drake and racist establishments. Look we imagine these establishments definitely exist however possibly a put up from Kendrick would have helped or an aggressive advertising plan. Perhaps we’re trippin. Anyway, what do ya’ll suppose?
